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BETTER HELPPARA EL QUE LO PUEDE TODO PROBLEM:  Hispanic immigrant dads carry enormous responsibility—but mental health support remains deeply stigmatized. Nearly two-thirds of Hispanic adults with mental health conditions never receive treatment.

INSIGHT: Many immigrant dads were raised to believe that real strength means never asking for help.

IDEA: A Father’s Day campaign from BetterHelp reminding Hispanic immigrant dads that even the one who does everything deserves someone to lean on.
OOH     
*For the one who can do it all, it’s also okay to ask for help

π
      
*For the one who can do it all, you don’t have to do it alone
*For the one who can do it all, talking moves mountains
           
                                      
                                    
YOUTUBE PREROLL



SOCIAL

ACTIVATIONPost cards can be sent to dads from their kids to show that it is okay to ask for help, along with the social part of the campaign. 



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