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THE MOB MUSEUMYOU’LL KNOW TOO MUCH


PROBLEM:  People think they know everything about the mob from movies.
INSIGHT: Real mob stories feel like you’ve learned secrets you weren’t 
supposed to know.
IDEA: You’ll Know Too Much

                       OOH                                     
                                      
                                       


SOUVINER EXPERIENCE
 After going through the museum, people will know too much and get a new identity with a work badge for a random company.


   CW: Carson Brooke

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